Beatport is looking to make a play towards an ad-supported free streaming service, while renaming their current music store to Beatport Pro.
Last December, SFX Entertainment let the Wall Street Journal know of it's plans to start a streaming service. SFX was looking to funnel the 300 million fans they receive online each year across 59 sites, into just one site. You guessed it: Beatport.
It should come as no surprise that Beatport is looking to make a play in the streaming music business. Download sales keep plummeting in the music sector and the only thing that seems to go up in revenue are streaming services like Spotify, Deezer and the recently by Apple acquired Beats Music.
And the addition of a streaming service to Beatport makes a lot of sense. Beatport has a lot of releases in it's catalog that aren't available elsewhere. If anything I'm surprised they didn't get into the streaming game earlier.
The streaming service will replace the old Beatport site at beatport.com, where the new download store will move to pro.beatport.com (currently in public beta). Aside from their streaming plans, Beatport have also announced the new website will serve as a community hub, bringing fans, artists and labels closer together. Artists can share their tracks, mixes and tour dates. Meanwhile fans will be able to favorite tracks, the most popular of which Beatport will turn into a chart. Labels and artists will also be able to curate their own playlists to share with their fans, though this feature doesn't seem to be available in the current closed beta (invite only).
I think the possibilities of this streaming service easily surpass any public plans Beatport has yet shared. This could eventually be a true streaming service for DJs. Imagine support for something like this on Pioneer's CDJs. Well... it would need proper caching I suppose!
Would that be something you would be interested in? Let us know in the comments!